THE BENEFIT LINK PRIVACY POLICY 

Last Updated: September 23, 2024 

This Privacy Policy describes the types of Personal Information that The Benefit Link and its subsidiaries and affiliated companies (“The Benefit Link,” “we,” “our,” or “us”) collects from and about you, how we may use and disclose such information, and your choices and legal rights with respect to such information. We ask that you carefully review this Privacy Policy, as it applies to the websites (each a “Site”) as well as the services owned, operated, and/or provided by The Benefit Link that display or link to this Privacy Policy, including our offline locations (collectively, our “Services”).  

By using our Services, you agree to the collection, use, and disclosure of your Personal Information as described in this Privacy Policy. If you do not agree, please do not use our Services. 

For purposes of this Privacy Policy, “Personal Information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, and includes “personal data” or similar terms as defined in applicable law.   

1. NOTICE AT COLLECTION OF PERSONAL INFORMATION  

We collect the categories of Personal Information identified below. As indicated in the chart, some of these categories we “sell” or “share” (as such terms are defined in California law) for marketing and advertising purposes to business partners and third parties, such as data analytics providers, advertising technology vendors, third-party advertising networks, and social media platforms.  

We do not knowingly sell or share Personal Information about persons under the age of 18. Please click here to opt out of the sale or sharing of your Personal Information, including targeted advertising.  

B. The Business and Commercial Purposes for Which We Collect and Use Your Personal Information: 

• To provide you with our Services  

• To process your payments and fulfill your orders 

• To communicate with you, such as through bots, including to respond to your inquiries/requests and request feedback from you, and to send you important updates and messages about changes to our Services, this Privacy Policy, and/or other applicable terms and conditions  

• To review the usage and maintain the operation of our Services 

• To conduct analysis and develop and/or improve our products and Services 

• To monitor, protect, and maintain the security and integrity of our Services and our business, such as protecting against and preventing fraud, unauthorized transactions, claims and other liabilities 

• To comply with applicable laws and regulations and respond to lawful requests and communications from law enforcement and other government officials  

• To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction 

• To protect our rights, privacy, safety, property and/or those of others 

• To fulfill any other purpose for which you provide your Personal Information or as explained to you at the point of information collection 

• To provide you with customized content or targeted offers 

• To send you information, newsletters, and marketing/promotional material from us and, or on behalf of, our marketing partners and affiliates

C. Retention  

We will retain your Personal Information for as long as reasonably necessary to provide you with our Services that you request, for marketing purposes unless you opt out as described in our Privacy Policy, or otherwise where permitted or required in accordance with applicable law. We will retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. What this means in practice will vary between different types of information, and when we consider our approach we take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations. 

2. PERSONAL INFORMATION WE COLLECT 

There are several ways we may obtain Personal Information about you, including through (A) information you provide to us; (B) information we automatically collect; (C) information we receive from third parties; and (D) combining information from different sources. This includes data that identifies you personally whether directly or indirectly. 
A. Information You Provide  

We collect Personal Information as listed in the above Notice at Collection from you as follows:   

• When You Use our Services. We collect Personal Information from you when you provide it to us or inquire about or use the Services (e.g., filling out a form).   

• When You Make a Purchase. If you purchase services from us, we or our third-party payment processors collect a payment card number or other payment information.   

• When You Provide Information About a Third Party. When you provide us with Personal Information about dependents and family members

B. Information We Automatically Collect  

When you visit and interact with our Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, SDKs or scripts, to collect certain information regarding your activity.   

The specific types of information that we and our partners and service providers may automatically collect when you visit and interact with our Services include: 

• Device and Browser Information. This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, and operating system.  

• Location Information. When you access our Services from a mobile device, your device’s approximate location (derived from your device’s IP address or other signals) may be collected.  

• Usage Information. When you interact with our Services, certain information may be collected, including the date and time of your visit, the pages you view immediately before and after you access our Services, the areas or pages of our Services that you visit, the amount of time you spend viewing or using our Services, recordings of chat sessions (including with the involvement of bots), and other Site usage information. We (or our third-party vendors) may use tools and software to monitor and record information (including screenshots and videos) about your interactions with our Services, including keystrokes, mouse movements, form field entries, and overall engagement with our Services.  

• Marketing Information. If you receive an email from us, information may be collected about your interactions with the message (e.g., whether you opened, forwarded, or clicked through to our Site).  

• Third-party analytics technologies. We may use third-party analytics tools to better understand who is using our Services, how people are using them, and how to improve their effectiveness as well as the effectiveness of any related content. 

Cookies and Other Similar Technologies: “Cookies” are text files that are placed on your browser by the websites that you visit. Cookies are used for various purposes, including to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use and functionality of our Sites and related content. They can also enable the delivery of relevant and personalized advertisements to you across the Internet. 

Please note that cookies (and other similar technologies) provided by third parties may be placed on our Sites and the providers of these technologies may combine information collected from your interaction(s) with our Services with information they collect from other sources and use the combined information for analytics and/or advertising purposes.  

To learn more about your choices regarding the automatic collection and use of your information as you browse our Services, please see the Your Privacy Choices and Rights section below. 
C. Information We Receive from Third Parties  

We may receive Personal Information from other sources, including online advertising networks and analytics providers, social media platforms, and companies such as data aggregators that supplement the data that we collect from you. 

D. Combination of Information  

We may combine Personal Information that we receive from various sources. For example, we may combine the Personal Information we receive from and about you, including Personal Information you provide to us, Personal Information we automatically collect through the Services, and information we collect offline. We may also combine Personal Information collected across the computers or devices that you may use and from third-party sources. We use, disclose, and protect combined Personal Information as described in this Privacy Policy.  

3. HOW WE DISCLOSE YOUR PERSONAL INFORMATION  

We may disclose each category of your Personal Information that we collect to the following categories of recipients:  

• Our Service Providers. We disclose your Personal Information to our service providers that provide business, professional, or technical support services to us, help us operate our business and the Services, or administer activities on our behalf. We require our service providers to only use your Personal Information in connection with providing services to The Benefit Link.   

In certain circumstances, we may disclose each category of your Personal Information to: 

• Competent Governmental, Regulatory, and Public Authorities. We may disclose your Personal Information to government and law enforcement authorities, in each case to comply with legal or regulatory obligations or requests.  

• Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your Personal Information to certain third parties, such as the acquiring entity and its advisers. 

• Other Third Parties. We will disclose your Personal Information to other third parties at your direction or with your consent (for clarity, if you provide us with consent to text or call you, we do not provide that consent for other parties to use for their own purposes). Additionally, we will disclose your Personal Information as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.  

We may disclose your Personal Information for other reasons that we will describe at the time of information collection or prior to disclosing your information.  

Please note that we may de-identify or aggregate Personal Information so that it will no longer be considered Personal Information and disclose such information to other parties for purposes consistent with those described in this Privacy Policy.  

Sharing of Information by You 

Your activity in connection with the Services may include filling out surveys, reviewing and rating products or services, inquiring about or purchasing products or services, participation in online communities, “liking” or “sharing” our content to your social media accounts or pages or otherwise interacting with the Services. Any information you may disclose on our Site, in blogs, or on other public areas on the Site or other third-party websites, applications, or services that this Site may link to, becomes public information. Please exercise caution when disclosing Personal Information in these public areas.
4. YOUR PRIVACY CHOICES AND RIGHTS 

You have the ability to make certain choices about how we use your Personal Information, as follows: 
A. Unsubscribing from our Marketing and Promotional Communications 

From time to time, we may send you marketing and promotional communications, including special offers from us or our partners. If you no longer wish to receive promotional and marketing emails from us, you may opt out of such communications at any time by following the opt-out instructions included in any promotional or marketing email you receive from us.  

B. Privacy Rights and Requests  

Depending on your U.S. state of residence, you may have certain rights in relation to your Personal Information, including: 

• Right to Know: You may have the right to know what Personal Information we have collected about you, including the categories of sources from which the Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information (including the names of such third parties to the extent allowed by applicable law), the categories of Personal Information disclosed to third parties, and the specific pieces of Personal Information we have collected about you. Please note that we may not be required to respond to your requests “to know” or access specific pieces of Personal Information more than twice in any 12-month period. 

• Right to Data Portability: You may have the right to access your information in a portable format.  

• Right to Delete: You may have the right to request that we delete Personal Information that we have collected from or about you, subject to certain exceptions. 

• Right to Correct: You may have the right to correct inaccurate Personal Information that we may maintain about you, subject to appropriate verification. 

• Right to Opt Out of Certain Types of Personal Information Uses and Disclosures:  We use and disclose to third parties Personal Information for analytics and advertising purposes. Accordingly, you may have the right to opt out of the “sale” or “sharing” of your Personal Information, or the use and disclosure of your Personal Information for “targeted advertising” (as these terms are defined in applicable law). 

Please note that, where permitted under applicable law, we may decline a request (other than for opt outs) if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the Personal Information we maintain relates to you. 

If you are interested in exercising one or more of the rights outlined above, please click here or you can contact us at privacy@thebenefitlink.com or 817-539-0626. Please put the statement “Your Privacy Rights” in the subject field of your email. We may take steps to verify your identity before responding to your request by asking you a series of questions about your previous interactions with us.  

We will not discriminate against you if you decide to exercise your privacy rights. 
C. Agent Requests 

Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Information.  

Depending on your U.S. state of residence, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf. The Benefit Link retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.  

D. Opt-Out Requests 

You may request to opt out of the sale or share of your Personal Information, or of targeted advertising, at any time by clicking the “Do Not Sell or Share My Personal Information” link here or at the bottom of our Services’ homepages, or you can email us at privacy@thebenefitlink.com.  

Alternatively, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including The Benefit Link. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of personal information linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you may need to enable the signal on each browser or profile. 

E. Right to Appeal 

Depending on your U.S. state of residence, you may have the right to appeal a decision we have made in connection with your privacy rights request. To appeal a decision, please contact us at privacy@thebenefitlink.com or 817-839-0626.  

5. EXTERNAL LINKS 

Our Services may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites. 

6. CHILDREN’S PRIVACY 

Our Services are intended for a general audience. We do not direct our Services to individuals under eighteen (18), nor do we knowingly solicit or collect any Personal Information from minors. 

7. DATA SECURITY 

We have implemented physical, administrative, and technical safeguards to maintain the security, confidentiality, and integrity of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information. 

8. REVISIONS TO THIS PRIVACY POLICY 

We reserve the right, in our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) to our Services. Your continued use of our Services following the posting of changes to these terms means you accept these changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you. Such notice may be provided via a temporary banner on our Site, an email sent to users for whom we have an email address, or by temporarily noting “UPDATED” next to the Privacy Policy link on the footer of our Site.    

9. HOW TO CONTACT US 

If you have any questions or concerns about this Privacy Policy or the practices described herein, you may contact us at privacy@thebenefitlink.com or by phone at 817-539-0626 or by mail to:  

6209 Colleyville Blvd. 

Colleyville, TX 76034